Epson and Anker Settle Projector Brightness Case – Anker Corrects Quoted Lumens Consistent with Industry Standards

Epson and Anker Settle Projector Brightness Case – Anker Corrects Quoted Lumens Consistent with Industry Standards

Settlement Underscores Epson’s Commitment to Internationally Accepted, Industry-Wide
Standards to Help Consumers Make Informed Purchasing Decisions

Epson today announced it has reached a settlement with Anker for its recent lawsuit highlighting deceptive advertising practices. Under the settlement terms, Anker agreed to correct quoted projector lumens worldwide from previously misstated lumens to reflect more accurate brightness claims to benefit consumers. The initial complaint was made as part of Epson’s ongoing efforts to ensure that internationally recognised and accepted brightness standards are used by brands to help consumers make informed purchasing decisions.


“Our goal is straightforward – to ensure consumers have accurate information when making purchasing decisions,” said Mike Isgrig, vice president, consumer sales and marketing, Epson America. “Anker’s actions to correct lumens claims for several of their projectors according to industry measurement standards helps to ensure consumers know what to expect in projector performance. The consistent use of standardised metrics ultimately impacts the entire marketplace positively, ensuring consumers have the right projector for their viewing needs.”

Anker will correct lumens specifications for the following models:


• Nebula Cosmos Laser 4K (D2350) will be reduced from 2,400 Lumens to 1,840 Lumens
• Nebula Cosmos Laser (D2341) will be reduced from 2,400 Lumens to 1,840 Lumens
• Nebula Cosmos (D2140) will be reduced from 900 Lumens to 810 Lumens


Epson cautions shoppers to be wary of misleading metrics listed as “Lux,” “LED lumens” or “Lamp Brightness” that fail to follow standardised methodology and therefore materially impacts a consumer’s ability to compare performance of projectors. Measurement for projectors is defined by internationally recognised standards groups, including the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where methodology for measuring projector color brightness and white brightness separately are defined. The ISO standard that defines projector measurement methodology is ISO21118:2020. When these standards are followed, there is zero ambiguity regarding how projectors are to be properly measured and compared.

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Anisha Pamnani

Wallis PR : Consultant

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Hamouda, Lamiaa

Marketing Services Specialist

About Epson

Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson will become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion.

global.epson.com

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