Despite customer and employee demand, less than a quarter of businesses considered sustainability and social issues a top three priority during 2020 – but expectations post Covid are encouraging

• New Epson Indexing Report looks at sustainability expectations during and post Covid and the resulting business impacts

• Report reveals shifting priorities, divided stakeholders and differing generational and regionals drivers

A new Indexing Report launched by Epson reviews the shifting priorities and expectations surrounding sustainability and social considerations, now and post Covid. The report seeks to identify not only the actions of businesses, but also the opportunities and threats resulting from the expectations of their customers and employees. Demographic and regional variances are also reviewed.

The report includes findings from research run in the summer months of the Covid pandemic, asking over 4,000 respondents based across Europe and the Middle East about their actions and attitudes towards sustainability [1]. This was followed by a series of debate events held in the final quarter of 2020 to interrogate those researches finding. 


“For Epson, sustainability has long been a cornerstone of business function, both in the design and production of the products we make, as well as within our own behaviours and business operations. We don’t believe we’re alone in striving for a more sustainable approach to business, but the pandemic has shifted a lot of priorities,” comments Darren Phelps, VP of Epson Europe. 

“We wanted to learn and adapt with our partners and consumers to establish where technology can align and help support plans for a more sustainable, economically viable future. This report shares the insight we gathered, both in terms of current and planned action, and the expectations of stakeholders that can impact business success.”



Key takeaways:

  • During the Covid crisis less than a quarter of European and Middle Eastern businesses considered sustainability and social issues within their top three priorities
  • This was at odds with the general population, with environmental and social issues considered important by 71% (both as customers and employees)
  • And 83% claiming that the environmental and social credentials of the products and services they personally purchase were important
  • Employees both in the office and working from home said environmental factors must play a key role in the products provided for their use (70% claiming home working technologies must be long lasting, energy efficient or reduce waste)
  • While 81% of employees revealed that it’s important to them that their employer supports social and environmental issues
  • IT decision makers lead when it comes to positive environmental planning for the future. This will no doubt support those businesses looking at prioritising these issues post Covid and seeking to better align with customer and employee stakeholder expectations
  • Regional and generational differences are evident, but a majority agree there are business advantages to sustainable and societal action

Further detail:

Position of sustainability - now and post Covid

Understandably, new pressures brought on by the Covid pandemic had businesses re-prioritising. Disappointingly, sustainability and social issues were seemingly put aside with 76% confirming they did not feature within their top three business priorities. More positively, there is expectation of renewed focus once the crisis is over, with 65% claiming these issues will become more important in the aftermath of Covid.


Sustainability and cost efficiency can go hand in hand when it comes to office technologies. But these solutions are often overlooked with macro trends such as wind turbines and solar panels leading many to the impression that sustainability can be inaccessible and costly.


IT decision makers are the likely champions for sustainability

IT decision makers lead when it comes to positive future planning, with 79% expecting the importance of environmental and social issues to increase post Covid.  This may be explained by the fact that they have better insight and knowledge of the simple technology solutions at their disposal and are better positioned to both implement these and track their impact.


“We already know that Inkjet technology has huge environmental benefits over laser and have advocated the switch for many years,” says Darren Phelps. “Very simply, if all laser printers with Europe were swapped for Epson heat-free business inkjets, we could save enough energy annually to reduce CO2 emissions by 410m kilograms and cut energy costs by up to €152m each year [2].”

Opportunity of sustainability

Less tangible benefits also exist for businesses that remain committed to environmental and social efforts, with 82% of decision makers and 78% of non-decision makers believing that these efforts can have a significant impact on business performance. 

  • 44% believing on brand perception
  • 40% on employee loyalty
  • 38% on workforce productivity

Further, of those focusing on environmental and social efforts, 86% expect to see business profits increase over the next year / five years.

As consumers or customers, 83% of respondents claim that the environmental and social credentials of the products and services they personally purchase are important. And as employees these factors are important to 81%, who want to see them supported by their employer. A critical factor when it comes to future workforce planning.



Employees want better consideration given to equipment (at home and in the office) whatever their age

When it comes to the products provided, employees want to see sustainability efforts made here too, with 70% claiming it’s essential that products are either built to last, energy efficient and/or reduce waste.

And while generational difference are evident - with over 76% of those under 22 and 71% of those aged 23-37 expecting social and environmental issues to become increasingly important post Covid, versus 55% aged 54 and over -  it’s the older demographic that drives the demand for energy efficiency, longevity and waste reduction within products.


Find out more and access the Index Report here:



Notes to editor

See more of what Epson is doing to support sustainability:

Author profile

Charlie de la Haye

PR and social media manager, Epson UK

About Epson

Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson will become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion.

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