XTONE (Porcelanosa) launches immersive experience with Epson and Somnialab

The XTONE headquarters (Porcelanosa Group) in Castellón features an immersive showroom designed to showcase the advanced technology behind its premium ceramic materials. Created by Somnialab and installed by LLOC Audiovisuales, the space utilises eight EB-PU1007B projectors with 7,000 lumens and ultra-short throw lenses. This multisensory experience allows visitors to see, feel and interact with the products - offering a unique way to engage with the brand's innovation, design and identity.