Dr. Dimitrios Tsivrikos is an established academic and practitioner in business and consumer psychology at the University College London (UCL). He has directed numerous research projects that examine consumer behavioural patterns when shopping online and in-store, with a specific focus on advertising, promotions, and packaging. With his expertise as a chartered psychologist, Dimitrios has advised international businesses including Barclay’s, Deutsche Bank, and Unilever on their customer relations and branding strategies. Dimitrios’ research has been published in a variety of academic journals and industry reports, and he has held a number of international research fellowships throughout his career. Dimitrios is also a frequent guest expert on UK broadcasters BBC News and Sky News, while contributing to UK national publications such as The Guardian and The Sunday Times as a scientific consultant.