SWS Board Technology uses F-Series for flawless sports boards’ graphics

In 2015, SWS team met with the Epson team and explained their printing requirements including the need for 15 hours of flawless printing every day.

Background

SWS Board Technology understands the board sports enthusiasts’ passion about the ride, so they make sure that the manufactured boards are of the highest quality in terms of shape, production and design.

To keep up its market leading position, the company partners with world leading technology providers, material providers and the most skilled staff in the industry.

Similarly, they were also keen to have a reliable printing partner who could ensure high-performance dye-sublimation and direct printing technology for high quality, consistent and large-scale production.

Printing Concerns

In 2015, SWS team met with the Epson team and explained their printing requirements including the need for 15 hours of flawless printing every day. The Epson team recommended the Epson SureColor F-Series that features a robust print mechanism, exceptional print head and advanced ink technologies. SWS team were convinced that it was the perfect solution for their sports boards that are carefully designed with high quality manufacturing standards to meet customers’ needs and provides value to the business.

Epson’s Green Solution

With Epson F-Series printing solutions there is a very minimal amount of waste ink as they always use the optimum quantity of ink that is needed for printing. This means that the company can save on cost, and the product is more environmentally friendly.

Epson green solutions has worked very well for SWS Board Technology which is very keen on protecting the environment.

Experience with Epson

Speaking about their partnership with Epson, Rainier Nouhra, CEO at SWS Board Technology, said: “Our partnership with Epson started two years ago. They have the advantage of having sublimation technology and also the ability to provide the ink directly. At the beginning, we purchased five units of the F-series SureColor series including F7200 and SureColor S60610 and now we are planning to purchase two more units in the future. Today, we can say that we are very happy with results we have seen so far. Thanks to Epson’s reliable technology, we can ensure high quality and consistency on the tonality of the ink to avoid variations in printing.”

Nouhra adds: “The print design is changed once a year and once its decided, we need to keep the quality of the colours consistent. This means that we cannot have variation in the tonality. With a company like Epson we can ensure this. We see ourselves continuing our partnership with Epson in the future, because the quality of printing is high, and the overall service is excellent and the price is justified.”

“The next time you come across a sports board, chances are that the graphics that you are looking at were printed by an Epson printer,” Nouhra concludes with a smile.

Recommendation
  • Using Epson for large scale printing is very much advisable, because of their reliability and consistent print tonality.
  • Epson printing technology ensures high dots per inch (DPI) and high resolution. This an important factor when choosing a printing partner, because the design can be seen from a distance.
  • Epson printers use the optimum quantity of ink that is needed for printing, which ensures lower printing waste and cost.

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Key facts

  • SWS Board Technology is part of Solico Group that was established in the UAE more than 50 years ago and specializes in plastic composing material and the production of compression molding panel type water tank. Decades later, Solico Group decided to build on their industrial excellence and use the technology in a versatile way in different industries. This led to the establishment of SWS Board Technology in Dubai 15 years ago and since then the company has become a regional success story. Passion and commitment to excellence are at the company’s core values. This is reflected in their commitment to providing an unmatched board sports experience, which has led SWS Board Technology manufacturing of 70% to 80% of the world’s weight boards and 20% of the world’s kite boards.

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