REED EXHIBITIONS ADDRESS PRINTING DEMANDS DURING AIRPORT SHOW 2013

Airport Show is one of the major annual events organized by Reed Exhibitions. As the world’s second biggest B2B event for the airport industry, it has a strong reach to the Middle East, North African and South Asian markets.

Background

The 2013 edition of the show saw the participation of over 220 companies from over 35 countries showcasing a wide portfolio of technologies and innovative solutions for the Middle East’s forward-looking airports.

Key Features

The Epson TM-L500A is an ideal printer for printing tickets and labels like boarding passes and bag tags, making use of all large fan-fold or roll media. This printer features fast printing, superior reliability and supports key print apps like the AEA 2009 and Windows print commands.

The TM-L500A has print speeds of up to 250mm/sec and showcases the world’s most commonly-used POS communication set for printers, ESC/POS, which allows for seamless software implementation. This low maintenance printer is also extremely power-efficient and uses less energy compared to other ticket and label printers in the market today.

Another key feature of the printer is its compact size and design, which took up less space at the show’s registration desks. The installation and integration of the printers was quick and easy, which was made possible with the TM-L500A’s USB, serial and ethernet interfaces.
 

Challenges

A major challenge that Reed Exhibitions faced during the event was need for a high quality ticket and labeling printer that could address the demand for printing a large number of badges quickly and accurately. The large amount of foot fall at the event’s on-site registration desks called for the use of a highly efficient and fast printer that could immediately print out participant details onto the event’s pre-designed badges.

In line with this, the company sought a reliable printer that would give them the ability to print a large number of badges in a very short timeframe.

Solution

Reed Exhibitions found the ideal solution to their printing needs during Airport Show 2013 in Epson’s TM-L500A, a full-featured, compact ticket and label printer that supports existing print applications.

The company commissioned Epson to install between 6-8 TM-L500A printers across the Airport Show’s registration desks for the duration of the event. The set-up of the printer was seen as the answer to the event company’s search for a reliable printer that could handle the huge badge printing requirements for Airport Show 2013.

Successful Results

The 2013 edition of the Airport Show wrapped up successfully with a significant increase in exhibitor and visitor participation. Participants and visitors expressed their satisfaction during the three-day event with exhibitors reporting high volume deals, while many others said that they got good number of leads to follow up on.

Reed Exhibitions revealed that opting to use the TM-L500A not only helped cut down registration time during the event but also produced high quality badges despite the large volume.

Summary

• According to Reed Exhibitions, using Epson’s TM-L500A helped cut down registration time during the event.
• It also produced high quality badges despite the large volume
• The printer’s easy-to-use features, speed and ability to produce consistently high quality prints were also appreciated by Reed
• Reed’s experience with the printer was really good and they plan to use the TM-L500A again for future exhibitions and conferences that they will be organising

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Key facts

  • Reed Exhibitions specifically required a high quality ticket and labeling printer that could print a large number of badges in a very short timeframe during Airport Show 2013. The Epson TM-L500A, ideal for printing tickets and labels features fast printing with print speeds of up to 250mm/sec. It has superior reliability and supports key print apps like the AEA 2009 and Windows print commands. This low maintenance printer is also extremely power-efficient and uses less energy compared to other ticket and label printers in the market today. The printer is compact in size and design and took up less space at the show’s registration desks.

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