Bisbigli chooses Epson’s intelligent retail printers

For Bisbigli, acquiring the right tools was essential in simplifying its processes and the daily management of its retail outlets. In Epson's range of intelligent receipt printers, the brand found a reliable solution easily adapted to the varied needs of its many shops.

At a time when businesses have an increased need to manage and control a number of variables - such as production, distribution and purchasing behaviour - being able to rely on technology at the point of sale can make all the difference. Organising and simplifying business processes is also essential to manage operations safely and efficiently.

The experience of Bisbigli, a brand specialising in sleepwear, lingerie and swimwear, is a perfect example of this need. If you are pursuing an ambitious growth and development plan, it is essential to think about how points of sale are organised, equipping them with a flexible, functional payment solution, including a fast, network-connected printer, such as Epson's range of intelligent printers.

Bisbigli, owned by Linclalor, has a direct presence in France, Germany, Spain and, via distributors, in a further 35 countries.

According to Lorenzo Giambruno, CEO of Linclalor, "We decided to invest in our premium brand, Bisbigli, which has been on the market for more than 20 years and is known for offering high quality at an accessible price. Currently the national sales network is comprised of around 100 outlets, and the company aims to grow this number.

Following this decision, Linclalor found itself having to tackle new operating problems, such as direct sales payment systems and monitoring the sales of the affiliated stores. To solve this, the company decided to contact Kir, an Italian software house with experience in retail operations software, to provide a solution to monitor all sales effectively.

Another significant problem was organisation of the points of sale. Many shops did not have much space available and it was not physically possible to have computers at the payment points. Therefore, the suggestion was made to link the tablets already being used to Epson's intelligent receipt printers, using software from Kir via the store's ethernet network.

"We required a highly customised solution, as some of our shops have very limited space available," says Marco Colucci, Linclalor's IT Manager.

"This was a perfect option for us. It solved space issues and enabled rapid printing from any point in the shop. Thanks to the integrated web servers, the printer can also receive instructions directly from any browser and allows us to eliminate drivers, simplifying the system's installation and configuration."

Giambruno says, "Thanks to Epson's solutions, we are managing our business in a functional and efficient way. We needed reliable devices that are easily adapted to our situation, and we are very happy with the versatility of the printers and the results obtained."

Epson's intelligent receipt printers print receipts and labels with ease. Thanks to their intelligent functions and integrated web servers, they can be used with virtually any operating system and offer extraordinary flexibility and adaptability.

The software developed for them by Kir also has the enormous advantage of allowing offline working, thereby eliminating any data loss problems during unexpected power cuts or network downtime.