MIXER – filling the space

When the team of entrepreneurs behind MIXER – one of Tel-Aviv's largest and most successful shared workspaces – approached the task of purchasing business printers, it was obvious what they would choose for the heavy task: the new generation printers, Epson's RIPS printers.

Co-work shared workspaces, which combine private offices and shared work areas, have developed significantly in Israel in the past year, with the entry into the marketplace of entrepreneurs and business people who had decided to being with them a somewhat different concept – one that is more innovative and prestigious. This is the case with the MIXER complex, which helps start-ups, high-tech companies, self-employed, freelancers and entrepreneurs from various fields who were unsatisfied with working from home or renting offices for unreasonable amounts and with limited flexibility.

Designed in a contemporary style, MIXER is spread over two floors in a separate wing of the new Pavilion 2 at the Tel Aviv Convention Centre, and offers its customers significant advantages: Exceptional accessibility, private parking in Tel Aviv, a high-quality community and a dynamic environment adjacent to Israel's largest convention and exhibition centre. MIXER's location at the centre of things makes it a gateway to the world and a point of contact between company owners, entrepreneurs and investors for global projects. In addition to workspaces and meeting rooms designed in a warm and inviting style, there is a spacious and prestigious business lounge that fulfils the need for a comfortable, accessible and discreet meeting place and allows business people direct access to conventions and exhibitions for important meetings, hosting VIPs and closing deals.

The solution brought along by the new group of entrepreneurs, whose members are Eyal Naveh, Omer Granit and Dror Katzir, is

a large workspace (approx. 2,300 sq. m.), designed and equipped at a unique location for managing an optimal working environment, together with opportunities for networking and mixing with a high-quality community. "Our project, which differs from the shared work areas currently operating in the local area offers a combination of a quiet and prestigious private working environment alongside spacious and generous lounge areas," says the team. MIXER's members enjoy modern offices in the heart of Tel Aviv, a comprehensive service packages, meeting rooms and exposure to Israel's leading exhibitions and conventions. The accessibility of the complex next to the railway station, and the attached parking are a further significant advantage.  "The make-up of start-ups, hi-tech companies, venture capital funds, freelancers and entrepreneurs have contributed to MIXER being a dynamic working environment that benefits everyone."

When the issue came up of which printer they would make available, it wasn't hard to choose: Epson's RIPS printers.

The models chosen for the heavy task:

 Epson WorkForce Pro WF-R8590DTWF

The Epson WorkForce Pro WF-R5690DTWF "It was clear that printers were needed to work and work and work. Printers that would be reliable, with a strong backing. Printers that would suit a wide range of customer needs at the complex and would provide all these at a very low price per print."

The Epson WorkForce Pro WF-R8590DTWF

and the Epson WorkForce Pro WF-R5690DTWF belong to the line of business inkjet printers. They provide printouts up to A3 in size (in the WF-R8590DTWF model) and have a 4-in-1 feature. Printers equipped with the Replaceable Ink Pack System (RIPS) provide super-quality prints at an affordable price. In fact, with the WF-R8590DTWF, up to 75,000 pages in black and white and in colour can be printed without the need to replace the ink cartridges (for the WFR5690DTWF, this is around 75,000 pages in black and white or 50,000 pages in colour). Plus, they also have Epson's PrecisionCore technology, which ensures exceptional image quality.

The printers are also efficient in saving electricity: They consume up to 80 per cent less electricity when compared to leading colour printers, do not emit harmful emissions and are exceedingly quiet. The 12.7 cm smartphone-like touchscreen helps users configure the WF-R8590DTWF. There is also a coded setup to protect confidential prints falling into the wrong hands, and the speed is impressive: Up to 34 pages per minute.