High-capacity EcoTank printer achieves cumulative global sales of 15 million units

Seiko Epson Corporation (TSE: 6724, "Epson") is pleased to announce that its high-capacity ink tank printer (EcoTank) has achieved cumulative global sales of 15 million units, proving the success of this revolutionary new system.

Epson first launched the high-capacity ink tank printers in October 2010 in Indonesia. Since then, the high-capacity ink tank printers have continued to be introduced into 150 new countries and regions¹, highlighting the positive response to this new concept.

This new type of printer has made a significant impression on the market. This is particularly evident in emerging markets where sales of the series have accounted for approximately 10% of total sales of printers (laser and inkjet printers), which equates to approximately 45 million units². Epson predicts strong continued sales growth with global annual sales projected to account for nearly 40% of the total sales of Epson inkjet printers³.

Epson believes the success of the high-capacity EcoTank printers is due to a number of factors. The high-capacity ink tanks are purpose-built and fully integrated, which means that they provide a mess-free and reliable solution. There’s also the convenience aspect, as the user can fill the high-capacity ink tanks and print thousands of pages without interruption (instead of repeatedly replenishing their printer with ink cartridges). Another important factor is cost-effectiveness; they can offer a ultra-low-cost per print, as the high-capacity ink tank printers come bundled with high yield ink bottles.

Koichi Kubota, Director, Managing Executive Officer and Chief Operating Officer, Printer Operations Division, says: “With 15 million units sold, we’re proud to say that this new concept has proven a success. At Epson, we’ve always valued the importance of offering customers a wide range of choice so that they can find a product that suits their individual needs. We identified a unique market opportunity; customers looking for a purpose-built, reliable, cost-effective and high-volume printing solution. Our innovative high-capacity ink tank printers provide the answer and we’ve got the sales figures to testify to that.”