BlueStar strengthens its offering in Europe by adding Epson colour label printers to its distribution portfolio

Amsterdam, 2nd February, 2021— BlueStar, the leading global distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, has announced the addition of Epson’s colour label printing range, ColorWorks, to its European portfolio. This news comes only months after BlueStar began its partnership with Epson, the world leading PoS manufacturer, to distribute Epson PoS solutions to the European reseller market.

The ColorWorks range from Epson, which includes products for industrial and commercial use, enables organisations to print colour labels on demand, giving them faster turnaround, more design flexibility, reduced costs, and reduced waste. The Epson ColorWorks CW-C3500, CW-C7500 and its latest CW-C6000 and CW-C6500 series will form a part of BlueStar’s Digital Identification portfolio to offer resellers a more integrated solution across the chemicals and pharmaceuticals sector, healthcare, food and catering, retail, manufacturing, and more.

Sylvain Jolly, Senior Key Account Manager for Epson Europe, says: “We’re really excited to see such a distinguished global player as BlueStar further extend their footprint with Epson in Europe. With the addition of ColorWorks in their European portfolio, BlueStar are offering their partner base a range of reliable and sustainable solutions that can help to further meet the increasing demands we’ve seen for colour label printing.”

Established in 1929 and with offices in 34 locations worldwide, BlueStar is a market leader when it comes to the distribution of technology solutions to its vast network of over 12,000 value-added resellers. The company's mission is to serve the specialty electronics industry as a premier value-add distributor by creating profitable long-term relationships with manufacturers and software solution partners serving the needs of value-added resellers, building value above and beyond the standard distribution model and across vertical markets.

ABOUT BLUESTAR

BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development, and marketing support. The company brings unequalled expertise to the European market. Which offers award-winning technical support and is an authorized service centre for a growing number of manufacturers. BlueStar focuses on delivering hardware, software, and critical accessories in one bundle with technology solutions across all verticals. For more information, please visit www.bluestarinc.com.