Reconnecting in the living room: 63% of UK parents believe cinematic TV experiences help bring families closer together

The use of technology amongst youngsters is rising and this is having a knock-on impact on time adults and children are spending together as a family. According to new research from Epson, conducted with UK parents¹, nearly two-thirds (63%) of parents believe that a cinematic viewing experience – whether it’s watching films or TV – could help bring families closer together. This comes after a 2018 report from Ofcom showed that 42% of 5-7-year olds now own a tablet, up 7% from the previous year.

TV is centric to time spent between families, shown by the 82% of parents that said they spend most of their family leisure time watching films or TV with their children at home. Adding to this, nearly three-quarters (74%) of parents believe that their living room is central to the time spent together as a family, and it is clear that the household television – as well as the living room – is key to keeping families connected.

The survey also revealed that more than half (55%) of parents agree that separate screen time on devices often interferes with family time. Additionally, more than a quarter (26%) of parents say they are frequently aware that one or more of their family members are isolating themselves, prioritising spending time on electronic devices (including a smartphone, tablet or laptop), over time spent with their families.

However, with the vast majority of UK parents using a flat-screen or traditional TV in their living room, they are overpaying for the cinematic viewing experiences that could bring their family closer together. Families with an average 55” TV, costing around £499, are spending £8.47 per inch. Yet a projector that can scale up to 300 inches, also costing  £499, offers better value – as they pay only £1.66 per inch.

Alice Ramsden de Gómez, product manager for consumer products at Epson UK, says: “Family members – of all ages – now regularly isolate themselves with separate screens. And with nearly three-quarters (74%) of UK parents agreeing that the living/family room is integral to time spent together as a family, it is clear that screens are essential to the home – which is where projectors can add real value. That’s because size matters when it comes to creating an enhanced family viewing experience.”

Further findings from Epson’s study reveal that over a third (34%) of UK parents are put off buying a home cinema projector rather than a TV set because of cost – but could actually end up paying less for a much bigger, and more immersive, family viewing experience.

“This new information helps to validate the question as to whether you should choose a TV or a projector for your home. When looking at size, large TVs prove to be very expensive – the largest models on the market are sold for thousands of pounds – whilst projectors offer a much more cost-effective solution. They also provide up to eleven years’ of entertainment, whereas LED TVs only last an average of seven. In addition, projectors offer a smaller eco footprint, something that more and more families are now taking into consideration when making purchasing decisions². With six-in-10 parents thinking that a cinematic TV experience will help bring their families closer, a projector could be the answer to reuniting everyone in the living room,” adds Ramsden de Gómez.

More information about Epson’s range of home cinema projectors can be found on the official Epson website.

Methodology

Interviews were conducted in the UK with Arlington Research using an online methodology amongst a sample of 2000 UK parents with children (adult children or aged 18 and under) who live with parent respondent at home. 1000 respondents were male; the other 1000 were female.