Epson targets financial institutions and embassies to grow its sales in Kenya.

July 25^th – Epson,a global imaging and innovation company, has introduced into the local market a new range of printers targeting financial institutions, Saccos and Embassies as it strives to grow its business in Kenya.

The range which consists of PLQ-22CS and PLQ 22CSM printers are specifically tailored for financial institutions and embassies and come with an in-built scanner and feature speed, quality and reliability that banks need for fast throughput and customer satisfaction. The printers can also be used by embassies to print visas on passports and other specialised banking documents.

Commenting on the launch of the new range of banking printers, Epson Regional Sales Manager for East Africa Mukesh Bector said the devices feature innovative technology and functionality that will help banks to increase productivity, improve customer satisfaction and reduce costs.

“What we are offering are proven solutions that reduce operating costs, simplify training, and speed up transactions. We are aware that with costs, regulatory complexity and economic pressures on the rise, financial institutions are seeking ways to lower operating costs, simplify internal processes and increase customer service,” he said.

The printers have in-built high-speed duplex colour scanner which will help financialinstitutions to eliminate the risk of counterfeit cheques by combining the high resolution and high-speed scanner with an application for verifying signatures or detecting counterfeit cheques. The printer is also able to process cheques speedily with this multi-function device that reads magnetic characters on cheques, prints, and scans both sides of a cheque simultaneously.

The introduction of the new range of printers targeting banks, Saccos and embassies is part of Epson’s business strategy that aims at helping the company to realise 30 percent growth in Africa this year. The envisaged growth in Africa will be driven by developing dedicated products for the African Marketand developing new markets. 

Currently, Epson is focusing on developing the Eastern Africa Region mainly Ethiopia, Uganda, Tanzania and South Sudan using Kenya as the hub.

Epson is also investing heavily in research and development. At the moment, the company re-invests six percent of its annual turnover into producing innovative business solutions. The focus now is shifting towards producing products tailored towards meeting the needs of the African market.

“We are keen to develop our position within the Kenyan and African market because it offers huge growth potential. Last year, our business in Africa grew by 37 percent and we are looking for another 30 percent growth this year,” he said.

The introduction of the new printers’ follows the success recorded following the launch of the PLQ-20 impact printer last year, which is fast and versatile, with print speeds up to 480 cps, high paper throughput and the ability to handle passbooks and other specialized documents up to 2.6mm thick. It also features convenient automatic forms alignment and automatic print gap adjustment to ensure fast, trouble-free printing of passbooks and other specialized banking documents.

About Epson

Epson is a global imaging and innovation leader that is dedicated to exceeding the vision of customers worldwide through its compact, energy-saving, high-precisiontechnologies, with a product line-up ranging from printers and 3LCD projectors for business and the home, to electronic and crystal devices.

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 78,000 employees in 99 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates.

http://global.epson.com/

About Epson Europe

Epson Europe B.V., based in Amsterdam, is the Group’s regional headquarters for Europe,

Middle-East, Russia, and Africa. With a workforce of 1,594 employees, Epson Europe’s sales for fiscal year 2010 were 1,583million Euros. http://www.epson.eu

Environmental Vision 2050  
http://eco.epson.com/

About Epson sub-Saharan Africa

Epson’s operations in sub-Saharan Africa were established in 1997 with headquarters based in Johannesburg, South Africa. Since then, Epson has established a panel of distributors and resellers throughout sub-Saharan Africa who are dedicated to serving Epson’s end-consumers with the highest quality products and levels of support. Epson now manages sales and support in 21 sub-Saharan African countries including South Africa, Botswana, Zimbabwe, Mozambique, Namibia, Swaziland, Lesotho, Zambia, Malawi, Angola, Nigeria, Kenya, Ghana, Tanzania, Uganda, Rwanda, Ethiopia, Southern Sudan, Eritrea, Liberia and Sierra Leone.http://www.epson.eu/int/en/co.ke/

For more information contact;

Rodgers Wabito
Hill+Knowlton Strategies
Rodgers.wabito@hkstrategies.co.ke
+254 721 727 159