Epson launches latest Small-in-One models in Middle East
18 December 2011 - Building on the launch of its smallest all-in-one printer earlier this year, Epson has launched new models in the Small-in-One range in the Middle East. At 39 per cent smaller than previous Epson models[1], they offer the opportunity to save space, money and time thanks to their smaller dimensions, individual inks and range of user-friendly features.
The SX430W, SX435W, SX235W and SX230 complete the Small-in-One range, and with their new design and ultra-compact size they complement any modern home environment without taking up too much space.
The SX430W, SX435W and SX235W allow users to print from anywhere around the home, thanks to the automatic Wi-Fi set-up, which makes configuring laptops and computers to print wirelessly extremely easy[2]. Users don’t need to know their network settings or connect with a USB cable, these printers automatically find the relevant connection settings in order to configure themselves.
Epson’s mobile printing service, Epson Connect, offers fantastic flexibility and freedom. Users are able to quickly and easily print their favourite photos and documents wirelessly from smartphones and tablet PCs[3] anywhere in the home.
By using individual ink cartridges, consumers only need to replace the colour used. Independent testing by TÜV Rheinland shows that inkjet printers with individual inks offer up to a 37 percent ink saving[4], compared to those with combined ink cartridges as users only need to replace the colour used.
Khalil El-Dalu, General Manager, Epson Middle East, said, “Our Small-in-One range provides consumers with excellent printing flexibility and value for money, factors that are given great importance in the Middle East market. Further, environmentally-consciouscustomers will be pleased to know that these new models are ENERGY STAR-qualified for reduced power consumption and lower energy bills. As Epson’s smallest all-in-ones, packaging has been also been reduced by 25 percent[5], furtherloweringtheir impact on the environment.”
Notes to Editor
[1]Based on total volume of the printer, with trays closed, compared to previous models. For more information, please visit www.epson-europe.com.
2Automatic set-up compatible with Windows 7, Windows Vista and Mac OS.
3Requires a wireless connection and the Epson printing app. For more information, and supported devices, please visit www.epson-europe.com.
4Average difference in ink efficiency compared to printers with combined cartridges. Laboratory tests on documents conducted by TÜV Rheinland. For more information visit www.epson.eu/individualinks.
5When compared to previous models.
6Print speed (PPM) when printed on A4 plain paper in the fastest mode. Print speed may vary depending on system configuration, print mode, document complexity, software, type of paper used and connectivity. Print speed does not include processing time on host computer.
Epson is a global imaging and innovation leader that is dedicated to exceeding the vision of customers worldwide through its compact, energy-saving, high-precisiontechnologies, with a product line-up ranging from printers and 3LCD projectors for business and the home, to electronic and crystal devices.
Led by the Japan-based Seiko Epson Corporation,the Epson Group comprises over 70,000 employees in 106 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates.
Epson Europe B.V., based in Amsterdam, is the Group’s regional headquarters for Europe,
Middle-East, Russia, and Africa. With a workforce of 2,400 employees, Epson Europe’s sales for fiscal year 2009 were 1,875million Euros.
Epson Middle East oversees Epson’s operations in the Middle East markets, in close coordination with Epson Europe. Headquartered in Dubai, United Arab Emirates, Epson Middle East works closely with a network of resellers and distributors across Bahrain, Egypt, Iran, Jordan, Kuwait, Lebanon, Libya, Oman, Qatar, Syria and Yemen, ensuring the availability of its wide, technologically-advanced product range to businesses and consumers in the region. Epson Middle East has also recently opened an office in the Kingdom of Saudi Arabia, in line with its plans to consolidate its market presence.
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About Epson
Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson will become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion.
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