Epson appoints Usain Bolt as its latest trainee Mythbuster
Epson’s European Mythbusting department, established last year to bust the myths surrounding printers, cartridges and inkjet printing has announced the expansion of its team with the appointment of a new trainee. Usain Bolt, eight-time Olympic gold medal winner and the fastest man on earth, joins the team with immediate effect. His first mission is to bust the myth that cartridges are the only option for printers by starring alongside Chief Mythbuster, Roz Addison in a new informative film.
In the video Usain demonstrates in a fun and light-hearted way that cartridges are no longer the only option for printer ink. Usain and Roz explain that Epson’s EcoTank printers have refillable ink tanks instead of cartridges and come with enough ink to last for up to three years, saving up to 90 per cent on printing costs.
Roz Addison said: “We are delighted to welcome Usain to the team. I was quite surprised when he asked to become a Mythbuster but as you can see, he is really good! And he’s very very fast, he will definitely keep the rest of us on our toes!”
You can catch Usain’s debut performance as an Epson MythBuster on our website, our social media channels, or on YouTube at https://www.youtube.com/watch?v=lgwvRO3AEeE. He will be starring in more Mythbusting videos later in the year.
You can also watch Epson’s other Mythbusters on our YouTube channel (https://www.youtube.com/epsoneurope). Myths busted include Ink always runs our just when you need it, Ink is more expensive than champagne, printing from your mobile is hard and many more.
Last month Epson announced a European wide partnership with Usain Bolt, the world’s fastest man. Usain is the face of a major awareness building campaign for Epson’s cartridge-free EcoTank printers. Becoming a trainee Mythbuster is just part of the fun! Usain is also starring in a TV Advertising campaign in UK and Germany, as well as appearing on billboards, on Point-of-Sale in major retail outlets and on social media. You can watch Usain in action here - https://www.youtube.com/user/EpsonEurope
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Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson will become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion.