Alzheimer’s Society and Epson partner up to raise funds for people with dementia this Christmas

November, 2019 – Epson has launched a cashback scheme over the Christmas period (13^th November – 31^st January) to mark a new partnership with Alzheimer’s Society allowing customers to donate up to £50 to Alzheimer’s Society (or save for themselves) through sales of selected cartridge-free EcoTank printers. As the year’s peak period for both consumer shopping and fundraising, the cashback scheme is expected to raise tens of thousands of pounds for Alzheimer’s Society. The partnership between Epson and Alzheimer’s Society began in mutual recognition that print can be a valuable support tool to allow people with dementia to live better for longer at home. Frontline staff at Alzheimer’s Society have been invited by Epson to give their opinion about how printed information and photographs can help people with dementia continue to live a more independent lifestyle.

For information on how this cashback works, which EcoTank products it applies to, and to make a claim, customers can visit https://www.epson.co.uk/saveorshare.

Epson will also be equipping some of the charity’s more remote Dementia Advisers with cost effective, low energy consumption print and scan equipment to help maximise their productivity out in the field while supporting people with dementia.

Tim Beanland, Head of Knowledge Management at Alzheimer’s Society, said: “Every 3 minutes, someone in the UK develops dementia; every penny donated from the campaign with Epson further helps us to be there for those who need our support. Christmas can be a challenging and isolating time for the 850,000 people living with dementia in the UK and their families, and routines can be disrupted during the busy festive period. 

Print can be used to make things easier if you have someone with dementia staying with you; for example, printing out pictorial instructions for every-day tasks like making a cup of tea, medication reminders and illustrated labels of cupboard contents to stick on cupboard doors in the kitchen. We welcome the partnership from Epson in using this busy Christmas period to ask customers to contribute to our cause so that we can continue to support people with dementia.”

Charlie de la Haye, communications manager at Epson UK, says: “Most of us know somebody affected by dementia. It’s a privilege to work with Alzheimer’s Society and to give so many of our customers a chance to make their contribution to this brilliant cause. Our cartridge-free EcoTank printers, which come with the equivalent of 88 cartridges’ worth of ink, help alleviate the stress of running out of ink and having to buy more ink cartridges, just one reason why this product is a great protagonist for Epson’s support towards Alzheimer’s Society.”

ENDS

About Alzheimer’s Society

• Alzheimer's Society is the UK's leading dementia charity. We provide information and support, fund research, campaign to improve care and create lasting change for people affected by dementia in England, Wales and Northern Ireland.
• Dementia devastates lives. Alzheimer’s Society research shows that 850,000 people in the UK have a form of dementia.
• Dementia deaths are rising year on year and 225,000 will develop dementia this year - that’s one every three minutes.
• Dementia costs the UK economy over £26 billion per year. This is the equivalent of more than £30,000 per person with dementia. 
• Alzheimer’s Society relies voluntary donations to continue our vital work. You can donate now by calling 0330 333 0804 or visiting alzheimers.org.uk.  
• Alzheimer’s Society provides a National Dementia Helpline: 0300 222 11 22 or visit alzheimers.org.uk