Epson eyes Kenyan market with new range of printers

JUNE 13, 2012 – Responding to customer demand for low cost, hassle-free printing, Epson has launched into the Kenyan market its first range of inkjet printers that feature an integrated ultra-high-capacity ink tank system.

The ultra-high capacity inkjet printers are designed to offer reliable, cost effective colour printing and can be refilled without the mess or hassle of other ink tank systems. The L800, L200 and L100 models will be retailing at KES 30,299, KES 18,789 and KES 17,069 respectively and each of the printers will be fully covered by Epson’s warranty and offers an ultra-low cost per page.

The launch of the ultra-high capacity inkjet printers comes barely two weeks since the company enhanced its presence in Sub-Saharan Africa with the reinforcement of a regional business platform in Kenya. The move is part of the company’s growth strategy which aims at helping Epson to increase its market share and sales this financial year.

Thus, the introduction of the new range of ultra-high capacity printers reinforces the company’s commitment to increasing its business presence in the local market and is line Epson’s product roll-out plan which will see the company launch over 140 new products with each one of them engineered for business, offer superior after-sale-service and strengthen its distribution network in emerging markets like Kenya and Sub-Saharan Africa.

Speaking during the launch of ultra-high capacity inkjet printers, Epson Regional Manager for East Africa Mukesh Bector said; “With these ultra-high-capacity ink tanks, and high-volume ink bottles for easy refills, these models print both business documents and photos effortlessly, at low cost. Epson customers can be assured that they are getting maximum value, reliability and peace of mind from their printer with Epson’s included warranty.”

Epson is a global imaging and innovation leader that is dedicated to exceeding the vision of customers worldwide through its compact, energy-saving, high-precision technologies, with a product line-up ranging from printers and 3LCD projectors for business and the home, to electronic and crystal devices.

The range consists of the Epson L800, L200 and the L100. All feature Epson's Fast Ink Top-up (FIT) technology which minimises ink leakage. This technology includes specially designed air-tight caps and filters, as well as a choke valve which controls the flow of ink to prevent backflow. This also means users can easily and safely transport the printer to wherever you need to work without hassle.

The L800, a single function photo printer, comes with six individual 70ml Epson genuine ink bottles – black, cyan, magenta, yellow, light cyan and light magenta. Users can print high-quality borderless photos up to A4 size and print directly onto printable CDs and DVDs with life-like, long-lasting results. Photo printing can be completed quickly and efficiently as printing a 10 x 15cm photo takes as little as 12 seconds[1].

The L200 is a multi-function device which prints, scans and copies documents quickly and easily; while the L100 is a standalone printer for those who do not require scan and copy functions. Four individual 70ml Epson genuine ink bottles are included with both models – black, cyan, magenta, and yellow – as well as two extra blacks. These printers can print up to 4,000 pages in black and 6,500 pages in colour[2], delivering an ultra-low cost per page for both black and colour printing. The two extra black ink bottles further increase the mono print yield by an extra 8,000 pages.

Notes to Editor

[1]Print speed (Pages Per Minute) is calculated when printed on A4 plain paper in the fastest mode, 10 x 15cm photo print speed when printed on Epson Premium Glossy Photo Paper Print speed may vary depending on system configuration, print mode, document complexity, software, type of paper used and connectivity. Print speed does not include processing time on host computer

[2]Quoted yields/CPP are extrapolated based on Epson original methodology from the print simulation of Test Patterns provided in ISO/IEC24712. Quoted yields/CPP are NOT based on ISO/IEC24711. Quoted yields/CPP may vary depending on the images that you are printing, the paper type that you are using, the frequency of your prints and environmental conditions such as temperature. Quoted CPP does not include media costs.

[3]Colour yields/CPP are 5 colour composite using Cyan, Magenta, Yellow, Light Cyan and Light Magenta. Black yield/CPP is estimated supplemental yield. Quoted yields are calculated using Epson original methodology based on ISO/IEC FDIS29102 and continuously printing test patterns provided in ISO/IEC FDIS29103. Yields/CPP may vary considerably based on images printed, print settings, paper type, frequency of use, humidity and temperature.

About Epson

Epson is a global imaging and innovation leader that is dedicated to exceeding the vision of customers worldwide through its compact, energy-saving, high-precisiontechnologies, with a product line-up ranging from printers and 3LCD projectors for business and the home, to electronic and crystal devices.

Led by the Japan-based Seiko Epson Corporation,the Epson Group comprises over 70,000 employees in 106 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. http://global.epson.com

About Epson Europe

Epson Europe B.V., based in Amsterdam, is the Group’s regional headquarters for Europe,

Middle-East, Russia, and Africa. With a workforce of 2,400 employees, Epson Europe’s sales for fiscal year 2009 were 1,875million Euros. http://www.epson-europe.com/

About Epson sub-Saharan Africa

Epson’s operations in sub-Saharan Africa were established in 1997 with headquarters based in Johannesburg, South Africa. Since then, Epson has established a panel of distributors and resellers throughout sub-Saharan Africa who are dedicated to serving Epson’s end-consumers with the highest quality products and levels of support. Epson now manages sales and support in 21 sub-Saharan African countries including South Africa, Botswana, Zimbabwe, Mozambique, Namibia, Swaziland, Lesotho, Zambia, Malawi, Angola, Nigeria, Kenya, Ghana, Tanzania, Uganda, Rwanda, Ethiopia, Southern Sudan, Eritrea, Liberia and Sierra Leone.

Find out more about Epson in Kenya:  http://www.epson.eu/int/en/co.ke/

Environmental Vision 2050  
http://eco.epson.com/